Why we're different.
No snake oil.
Greedy wellness companies often make claims to “cure x or y.” But the only thing they end up curing us of is our money—usually when we’re the most vulnerable.
For every woman.
Whether you’re a pretzel-twisting yogi or a serial pancake eater, we want you at our table. Laugh, challenge, and swear with us: We don't judge.
Backed by science.
Our bottom line is research, not profit. We're committed to showing our work, so you’ll know the science behind every ingredient. Geek out with us.
Wellness, not perfection.
We’re not out to turn you into a superhuman or raid your freezer (#treatyoself). We just want to help you feel incredible—because you already are.
Wellness, not perfection.
We’re not out to turn you into a superhuman or raid your freezer (#treatyoself). We just want to help you feel incredible—because you already are.
Community first.
We work with our (bad🍑) community to co-create wellness products that are healthy, fun, and taste amazing.
Community first.
We work with our (bad🍑) community to co-create wellness products that are healthy, fun, and taste amazing.
Honest research.
In an industry dominated by magic pills, pseudoscience, and celebrity gurus, we promise to give it to you straight.
Honest research.
In an industry dominated by magic pills, pseudoscience, and celebrity gurus, we promise to give it to you straight.